Call Tracking Analytics
The Call Tracking Analytics dashboard shows how your campaigns are performing, which sources are driving calls, and which calls meet your conversion rules.
Purpose
Use this module to:
- Monitor call volume and conversion trends over time
- Identify top campaigns and traffic sources
- Filter sessions by date range and conversion status
- Export attributed call data for external reporting
Dashboard KPIs
The dashboard displays summary cards at the top of the page:
| KPI | Description |
|---|---|
| Total Calls | Number of tracked calls in the selected period |
| Unique Callers | Number of distinct caller numbers |
| Answered Calls | Calls with an answered disposition |
| Missed Calls | Calls that were not answered |
| Average Duration | Average call duration in seconds |
| Conversions | Calls that met the campaign conversion rule |
| Conversion Rate | Conversions divided by total calls, as a percentage |
Time-Series Chart
The Calls vs Conversions line chart shows call volume and conversions over the selected date range. You can group the data by day, week, or month.
| Group By | Format | Use Case |
|---|---|---|
| Day | YYYY-MM-DD | Short-term trends and daily spikes |
| Week | ISO year-week (YYYY-WW) | Weekly performance reviews |
| Month | YYYY-MM | Monthly reporting and planning |
The chart uses the call start time to place each call in the correct bucket.
Top Campaigns and Sources
Below the chart, the dashboard shows two tables:
Top Campaigns
Lists the campaigns with the most tracked calls, ranked by call volume. Each row shows:
- Campaign name
- Number of calls
- Number of conversions
Top Sources
Lists the traffic sources driving the most calls, ranked by call volume. Each row shows:
- Source name (for example,
google,facebook, ordirect) - Number of calls
- Number of conversions
Use these tables to quickly see which marketing investments are generating calls and conversions.
Conversion Rules
A call is counted as a conversion when it satisfies the campaign-level conversion rule:
| Condition | Default | Effect |
|---|---|---|
| Require answered disposition | true | Only CONNECTED or ANSWERED calls can convert |
| Min answered duration (seconds) | 30 | The billable duration must be at least this value |
| Conversion value | none | Optional monetary value stored on the session |
If a call does not meet the rule, it is still tracked and visible in the dashboard and sessions list, but it is not counted as a conversion.
Sessions List
The Call Tracking Sessions page lists every attributed call. Each row shows the called number, campaign, source/medium, duration, disposition, and conversion status.
You can filter the list by:
- Caller or called number search
- Start and end date
- Converted calls only
Export CSV
You can export analytics data to a CSV file for spreadsheet or BI tools.
How to Export
- Go to Call Tracking → Dashboard
- Select the desired date range and group by option
- Click Export CSV
The export groups rows by date, campaign, source, and medium and includes the following columns:
| Column | Description |
|---|---|
date | Date or grouping bucket |
campaign_name | Campaign that received the call |
source | Attribution source |
medium | Attribution medium |
calls | Total calls in the bucket |
answered | Answered calls |
missed | Missed calls |
conversions | Calls that converted |
avg_duration | Average duration in seconds |
Use the export to build custom reports or to import call data into your CRM or ad platform.
Date Range and Filtering
The dashboard defaults to the last 30 days. Use the date pickers to change the range. The data updates automatically when you change a filter.
| Filter | Behavior |
|---|---|
| Start date | First day to include in the report |
| End date | Last day to include in the report |
| Group by | Day, week, or month granularity |
The start date must be on or before the end date.
Permissions
| Action | Owner | PBX Admin | PBX User | Reporter |
|---|---|---|---|---|
| View dashboard | Yes | Yes | Yes | Yes |
| View sessions | Yes | Yes | Yes | Yes |
| Export CSV | Yes | Yes | Yes | Yes |
Best Practices
- Review the dashboard weekly to spot trends in call volume and conversion rate
- Compare top campaigns and sources to your ad spend to calculate return on investment
- Set conversion rules that reflect a truly qualified call for your business
- Export data before making large changes to campaigns or conversion rules
Related Modules
- Call Tracking Campaigns — Configure campaigns, conversion rules, and tracking numbers
- Call Tracking DNI — Dynamic Number Insertion for website attribution
- Call Logs — View raw call detail records